The most powerful brands are built by teams of people working together seamlessly throughout the brand marketing process.
The Opal Platform is designed for marketing team collaboration, facilitating the production and orchestration of the brand marketing process. Opal’s StoryFirst™ Framework enables brands with an efficient structure, reducing complexity and aligning teams so they can produce brand stories that connect and perform.
Brand marketing teams collaborate more efficiently and effectively with Opal to orchestrate cohesive campaigns that deliver consistent brand messages.
Your teams maintain shared context with visually rich, comprehensive views of campaign strategy, content, and workflow.
Teams stay on the same page as they develop consistent campaigns across every marketing channel.
Manage the entire brand marketing process in one seamless platform, avoiding hours of inefficiency, putting the focus back on strategy and creative.
Opal provides the platform and framework that ensure your teams can do their best work together. The most complex campaigns come together easily as the Opal Platform keeps strategy, communication, creative development, and content delivery on track.
No need to dig through emails, spreadsheets, or file systems—the Opal Platform connects all your information and content seamlessly with an intuitive experience.
Today, many campaigns are weakened by siloed teams, working in fragmented tools across individual channels. Great campaigns begin with a unified story told consistently across every consumer touch-point.
With Opal, your teams can easily connect strategy, creative, events, and channels at every stage of production through the StoryFirst™ framework.
See how Opal and the StoryFirst approach make a difference for some of our customers.