The most powerful brands are built by teams of people working together seamlessly throughout the marketing process.
The Opal Platform helps brand marketing teams collaborate, facilitating the production and orchestration of omni-channel campaigns. Opal's StoryFirst Framework creates an efficient structure, reducing complexity and aligning teams so they can create better results.
See how Opal can your team bring brand stories to life.
Enterprise marketing teams collaborate much more efficiently & effectively with Opal to create high-impact campaigns that deliver consistent brand messages.
Your teams share a visually rich, comprehensive view of strategy, content and workflow.
Teams stay on the same page as they develop campaigns to present a clear, consistent story across every marketing channel.
The brand marketing process in one seemless platform, so teams avoid hours of inefficient work, putting the focus back on marketing.
Opal provides a platform and framework that ensure that your teams can do their best work together.
The most complex campaigns scale up easily as the Opal Platform keeps strategy, workflow, communication, creative development, and content delivery on track. No need to dig through emails, spreadsheets, or file systems—The Opal Platform connects all your information and content elegantly, with an intuitive, visual experience.
Today, many campaigns get started with individual tactics, created for individual channels. Opal believes that every great campaign should begin with a unified story, told consistently everywhere it's told.
With Opal, your teams can easily relate strategy, content, events and channels to the core story at every stage of production. We call this method StoryFirst.
See how Opal and the StoryFirst approach make a difference for some of our customers.