Brand marketing begins here

Unite your teams for greater marketing results

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All together now
Strengthen your brand with every story
Opal makes it easy

The most powerful brands are built by teams of people working together seamlessly throughout the brand marketing process.

The Opal Platform is designed for marketing team collaboration, facilitating the production and orchestration of the brand marketing process. Opal’s StoryFirst™ Framework enables brands with an efficient structure, reducing complexity and aligning teams so they can produce brand stories that connect and perform.

Brand marketing teams collaborate more efficiently and effectively with Opal to orchestrate cohesive campaigns that deliver consistent brand messages.


Your teams maintain shared context with visually rich, comprehensive views of campaign strategy, content, and workflow.


Teams stay on the same page as they develop consistent campaigns across every marketing channel.


Manage the entire brand marketing process in one seamless platform, avoiding hours of inefficiency, putting the focus back on strategy and creative.

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The Technology
Start organized, stay organized

Opal provides the platform and framework that ensure your teams can do their best work together. The most complex campaigns come together easily as the Opal Platform keeps strategy, communication, creative development, and content delivery on track.

No need to dig through emails, spreadsheets, or file systems—the Opal Platform connects all your information and content seamlessly with an intuitive experience.

Teams are experiencing:
  • Improved confidence and decision-making throughout the brand marketing process
  • Unparalleled ability to visualize strategic and creative development
  • Enhanced coordination to deliver brand consistency across channels and regions
  • Double-digit increases in campaign effectiveness
  • Hours of time saved throughout the process
The StoryFirst Advantage
Unite around your story

Today, many campaigns are weakened by siloed teams, working in fragmented tools across individual channels. Great campaigns begin with a unified story told consistently across every consumer touch-point.

With Opal, your teams can easily connect strategy, creative, events, and channels at every stage of production through the StoryFirst™ framework.

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The Evidence
Great brands seeing great results

See how Opal and the StoryFirst approach make a difference for some of our customers.

“Opal is a strategic hub used by our social media and creative teams to plan, review and organize social content that resonates with our guests. I am excited by the potential it brings to our integrated marketing efforts.”
Kristi Argyilan SVP, Media & Guest Engagement
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“Opal changes the way we do business around here. Your team is fantastic!”
Ashley Edwards Communications Manager
“Opal has set the standard. Best product, customer experience and support. Period.”
Ryan Turner VP Global Digital Engagement
“Opal allows us to compete at the same level as our competitors. In a quick visual way, it gives me a read on where are we today, and if we’re focused on the right things.”
Diego Núñez Sr. Director, Digital Marketing & eCommerce
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Experience the Opal difference

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