Case Study: How Microsoft Sees Everything in Opal

Bring Clarity to Your Brand

The platform built for marketers to
plan, create & calendar their content.

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Trusted by leading brands everywhere
MARKETING STARTS IN OPAL

Don’t just plan – build your brand

Discover the marketing platform that redefines how you plan, create, and calendar content. Opal enables brand builders to anchor all of their channels and campaigns in one place. Teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.

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Plan around your central marketing hub

Empower your team to strategize together using Opal’s free-from planning space.

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Create true-to-life content previews

Prevent off-brand messaging by seeing your campaigns and content as they’ll appear in-market.

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Calendar here for maximum impact

Coordinate your content on our visual calendar to prevent gaps and collisions – while ensuring a unified brand voice.

Build your campaigns >

Collaborate here for true brand alignment

Showcase your brand with confidence, knowing that strategy, creative, and copy are unified.

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Opal by the numbers
Group 17
+50%
faster content creation
Group 5
+76%
faster content approvals
Group 15
+270%
ROI through time saved in Opal
Group 9
“Where Opal really shines is allowing us to truly collaborate in a meaningful way across teams, functions, and channels, and to visualize the final planned content and campaigns on a timeline.”
Joe Curry
Director, Digital Content Strategy
“As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc. Instead of checking three systems, all the teams that need that information now have a single source of truth.”
Angelic Crippen
Project Manager, Creative & Brand Marketing Operations
Enterprise

Built for Enterprise Success

Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.

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Work Your Way in Opal

No need to brace for change management because Opal makes it easy to work your way. With our suite of integrations, you can create, design, and develop using your favorite programs – then bring the work into context here.

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See your marketing plans in Opal today

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