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Run Your Business on Opal

Marketing’s New Source of Truth

Opal delivers exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. To create true marketing alignment, Opal shows exactly how those strategies are executed by connecting your plans to real work.

Opal powers this executive visibility by being the hub where the tactical marketing work happens ever day. By working in Opal, the rest of the organization enjoys the ability to create stronger content while cutting busywork.

See how you can take control of your marketing with Opal – request a custom demo right now.

Trusted by leading brands everywhere

Who is Opal For?

Creators

Focus on marketing that moves the needle, while cutting busywork.

Managers

Coordinate the team & strategy in your shared source of truth.

Executives

Understand how tactics ladder up to the big-picture strategy.

Operations

Streamlining organizational processes so everyone works better.

SEE YOUR STRATEGY IN OPAL

From strategy to execution, Opal transforms your marketing.

Delivering value top-to-bottom

Strategic Campaign Planning

Create and collaborate on high-level strategies, while seeing how they connect to on-the-ground tactics.

Visual Calendar

Understand exactly how the entire brand is going to market – across every account and channel – at a glance.

True-to-Life Content

Zoom in on an individual campaign or piece of content to see it exactly how your audience will.

89% of CMOs believe alignment is important to succeed, yet only 1% say they have it.
— Forrester Research: Operational Alignment Fuels Content Marketing