Case Study: How Microsoft Sees Everything in Opal

Create intentional brand experiences across your social networks

Plan and visualize all your social marketing efforts within a single platform.

Opal is used by top brands around the world

From campaign briefs to content approvals, Opal visualizes your social marketing

Opal equips social marketers to visualize content across all channels, accounts, and campaigns, because you should be confident in the brand experience you’re creating. Preview content exactly how your customers will see it in-market, align your teams’ efforts across channels, prevent off-brand messages and campaign collisions, and streamline the approval process—all within a single platform.

Custom IntegrationDoes Opal integrate with my publishing tool?

Opal connects to top social publishing tools like Khoros, Sprinklr, Hootsuite, Dash Hudson, and Facebook Ads Manager. Customers also can leverage Opal’s API to create custom integrations.

How is Opal different from what I’m using now?

Unlike social publishing and management tools, Opal has visualization at its core. Our users plan and prep content for all their accounts, channels, and brands with mockups that mimic live posts.

Is Opal only for social media marketing?

Teams use Opal not only to plan their social efforts, but to align across the marketing organization. Bring social media into context with other outreach like email, SMS, in-app, and more.

Watch now to see how Target uses Opal to present a unified brand in-market.

Want to see Opal in action?

Opal is an excellent system for housing and managing social media content. The calendaring capabilities make it excellent for drafting sample posts, seeking approval, and distributing for publication.
— Christopher Spong | Supervisor of Social Media + Communications
My favorite capability is the mocks it makes for social media platforms. It’s super easy to review, display, and upload content across multiple social media platforms.
— Tara M. | Manager

Centralize your social marketing planning

All content and approvals, for all channels and all accounts, in support of all your brands—in one platform.

When the social team (and the entire marketing organization) has a one-stop shop to plan and preview content, you can be sure your efforts are aligned with your brand strategy.

Opal ensures no one is out of the loop when it comes to social media campaigns and how your content complements and supports other marketing efforts.

Opal allows my teams to manage the workflow for several social media brands at Microsoft. It allows us to plan our marketing efforts, manage workflows and approvals, and does so in a clean, easy-to-understand UI.
— Kelley Myers | Director, Social Media

Maintain a unified brand experience in-market

Not only can you preview social marketing content before your customers ever see it, that visualization capability means off-brand messaging won’t slip through the cracks.

Go to market with confidence, knowing only approved posts — thoughtfully constructed and vetted for potential scheduling conflicts — will deliver to your publishing tool.

Rest assured that every post was created with intention and will be on-brand.

The integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue.
— Joe Curry | Director, Digital Content Strategy

4 wks

Additional campaign
lead time

76%

Faster social
content approvals

5-8 hrs

Saved building
presentations every week

25%

More assets
being repurposed

Ready to see why thousands of marketers use Opal?

The only campaign planning platform designed for marketers

✅ Plan all of your campaigns and posts in one platform

Build custom workflows that streamline your process

Centralize and track feedback and approvals

✅ Share plans with build-once, auto-update presentations

Integrate with your social publisher for greater efficiency

Join thousands of marketers using Opal to plan and preview their social efforts

If you believe in the value of crafting intentional experiences for your customers, of showing up as one unified brand in-market, of preventing disjointed or conflicting messaging, then let’s talk. We’ll help you see and understand your content through the eyes of your customers before it ever goes live.

Ready to see if Opal is right for your team? Fill out the form to start a conversation! We’ll reach out within one business day with more information.

I like that every social media platform is integrated. No matter where your content will live, you can house it in Opal.
— Brady F. | Copywriter
I’ve been using Opal for almost a year and I’d recommend it to any business looking to organize their social posting better.
— Taylor G. | Art Director