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UPFM | an Opal eBook

[eBook] The Ultimate Planning Framework for Marketing

Embracing a practice of planning is easy once you have identified the elements of chaos that are affecting your organization. The Ultimate Planning Framework for Marketing enables you to:

  • Place planning at the top of your organization’s hierarchy
  • Identify the elements of chaos that are getting in the way of focused work
  • Start a discussion around these elements
  • Embrace a practice of planning & finding your source of truth

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