Case Study: How Microsoft Sees Everything in Opal

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The marketing platform built for planning & visualization.

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The source of truth for omni-channel marketing

The marketing planning platform built around planning and visualization, Opal enables you to see your work through the eyes of the customer. By centralizing campaigns and content, you’re empowered to create the best brand experience.

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Plan around your central marketing hub

Ensure the entire team strategizes together with visual calendars and on-the-spot communication.

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Trust true-to-life content previews

Prevent off-brand messaging by seeing your campaigns and content as they’ll appear in-market.

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Reclaim your team’s time

Save hours every week with a central calendar, easy content approvals, and auto-built presentations that showcase your team’s work.

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Collaborate here for true brand alignment

Showcase your brand with confidence, knowing that strategy, creative, and copy are unified.

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Opal by the numbers
Group 17
faster content creation
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faster content approvals
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ROI through time saved in Opal
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“Where Opal really shines is allowing us to truly collaborate in a meaningful way across teams, functions, and channels, and to visualize the final planned content and campaigns on a timeline.”
Joe Curry
Director, Digital Content Strategy
“As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc. Instead of checking three systems, all the teams that need that information now have a single source of truth.”
Angelic Crippen
Project Manager, Creative & Brand Marketing Operations

Built for Enterprise Success

Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.

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Work Your Way in Opal

No need to brace for change management because Opal makes it easy to work your way. With our suite of integrations, you can create, design, and develop using your favorite programs – then bring the work into context here.

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See your marketing plans in Opal today

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