The Marketing Visibility
You’ve Been Missing
The Visual Home for Plans, Campaigns & Content – backed by the AI co-pilot that can answer your most pressing questions & do real marketing work.
The Power of Connected Marketing
See how SAP & Starbucks connect strategy to execution for greater impact.
Great strategy dies in the execution gap
Leaders set the vision. Teams create content. But somewhere
in the middle — buried in spreadsheets, decks and PR tools —
lies the connection thread. Leaving everyone in the dark.
Connect Strategic Ideas to the Real Work
No more building strategies in spreadsheets that never translate into action. In Opal, your ideas start in a visual planner built for collaboration – and they drive the real work your teams execute every day. It’s the strategy-to-execution link marketing has always needed.
Manage the Strategy & Execution in One Platform
No more bouncing between tools to manage marketing. In Opal, you coordinate the marketing and oversee the work in one place. From planning and content creation to feedback and approvals, everything is connected, so everyone has visibility.
Create the Executive Dashboard You’ve Always Wanted
See exactly what matters, all in one place. Build the executive dashboard you’ve always wanted – one that instantly surfaces the initiatives that matter most. With Opal, you can zoom effortlessly from the 50,000-foot view down to the individual tactics that bring your strategy to life.
See Everything & Share it Instantly as a Deck
Make the black box of marketing crystal clear. Visualize your entire go-to-market strategy through customizable views, including the ultimate content calendar. Then turn those views into polished decks in seconds – no busywork required.
Built for Enterprise Success
Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.
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Work Your Way in Opal
No need to brace for change management because Opal makes it easy to work your way. With our suite of integrations, you can create, design, and develop using your favorite programs - then bring the work into context here.
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