Case Study: How Microsoft Sees Everything in Opal

Your team needs a
dedicated marketing platform


Uphold a single source of truth

When teams work together in a shared marketing platform, you avoid unnecessary complexity and reduce the risk of miscommunication, redundancies, and campaign collisions.

View all of your campaigns in one place
Save time by simplifying tools & processes
Keep everyone on the same page
“Being able to work seamlessly with all of our teams across regions and channels is more important today than ever. Having Opal as our source of truth allows us to work together as a united team.”
— Joe Curry | Director, Digital Content Strategy

Manage marketing plans more effectively

Don’t settle for a one-size-fits-all planning platform. Opal is designed to help marketers manage marketing, and committed to meeting your needs as the industry evolves.

Preview pixel-perfect content before publishing
Easily share plans with dynamic presentations
Leverage integrations to reduce manual tasks
“I like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.”
— Rachel L. | Senior Account Manager

Keep your work flowing efficiently

With customizable workflows and repeatable templates in a centralized marketing platform, Opal makes it easy for your teams to stay nimble and keep work moving at all times.

Turn proven campaigns into repeatable templates
Build workflows that enforce process
Streamline and track feedback and approvals
“Opal has become an indispensable part of our content planning and deployment workflow across a huge range of channels. It has solved one of the most fundamental challenges we’ve faced with integrated marketing.”
— Bill Bush | Senior Lead, Worldwide Advocacy Programs

Opal is built for every team and
any channel

When work is organized in Opal, teams have the visibility, alignment and efficiency they need to be more effective across any channel.

  • Social Posts
  • Emails
  • Web Pages
  • Digital Ads
  • Retail Displays
  • Press Releases
  • Blog Posts
  • Podcasts
  • Direct Mail
  • Out-of-Home
  • Mobile Apps
  • Video
  • Radio & TV Spots
  • SMS
  • And More*
Key Capabilities to Enable Your Team

Bring content into context

View all campaigns, channels, and content in one place.

Streamline creative reviews

Keep work moving forward with annotated feedback.

Templatize repeatable workflows

Launch campaigns faster when you leverage templates.

Track, tag, and manage assets

Easily find and repurpose images in a few clicks.

Centralize feedback and approvals

Ensure content is market-ready before it goes live.

Collaborate with confidence

Get visibility into changes with chat and activity logs.

Marketing teams have to be more laser-focused than ever. Opal is the only marketing calendar that provides the visibility needed to be effective in today’s marketing chaos.
— Eric Toda | Global Head of Social

Work from anywhere
with Opal on Mobile

See plans, chat with colleagues, and approve
content while on-the-go.

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Get the planning platform
designed for marketers