Case Study: How Microsoft Sees Everything in Opal
FROM BRAINSTORMING TO BROADCASTING

Plan, Create & Calendar
In One Platform

Ready for campaign & content planning

Marketing planning starts here. Bring the team together in Opal Boards to collaborate on interactive briefs that grow into campaigns and content.

Plan your earliest ideas in a flexible space
Build briefs using templates, playbooks & more
Seamlessly kickstart production and publication
“Being able to work seamlessly with all of our teams across regions and channels is more important today than ever. Having Opal as our source of truth allows us to work together as a united team.”
— Joe Curry | Director, Digital Content Strategy

Work on what moves the needle

Keep the team focused by equipping them with true-to-life previews, easy approvals, and auto-build presentations.

Experience your brand through your audience’s eyes
Never miss a step with custom workflows
Reclaim time with auto-build presentations
“I like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.”
— Rachel L. | Senior Account Manager

See everything on one shared calendar

Your full marketing picture…in one shared calendar. Schedule here to stay aligned – and maximize the impact of your work.

See media mix, content gaps, & content collisions
Drive efficiency by managing content on the calendar
Focus on what matters with day, week, & month views + search
“Opal has become an indispensable part of our content planning and deployment workflow across a huge range of channels. It has solved one of the most fundamental challenges we’ve faced with integrated marketing.”
— Bill Bush | Senior Lead, Worldwide Advocacy Programs
Marketing teams have to be more laser-focused than ever. Opal is the only marketing calendar that provides the visibility needed to be effective in today’s marketing chaos.
— Eric Toda | Global Head of Social

Work from anywhere
with Opal on Mobile

See plans, chat with colleagues, and approve
content while on-the-go.

Download on the App Store Button

Get the planning platform
designed for marketers