Plan Your Next Big Campaign in Opal
Whether it’s Black Friday or the 2025 Holiday push — make Opal your marketing hub.
Leading Retailers Trust Opal
The only solution designed for marketers
Opal equips best-in-class retail marketers with a central place to plan ideas, connect them to real content & see everything in one place.
Target creates 300 pieces of content
every day using Opal
“Opal provides an end-to-end solution for collaboration, from the creative brief all the way to approved and ready to publish.”
— Alison London, Social Media Manager | Target
Plans
Plan your big ideas
Marketing ideas starts here. Create your campaigns in the world’s first visual marketing planner.
- Plan your way while using Opal’s visualization features
- Connect your ideas directly to the execution
- Import KPIs too drive your planning with relevant data
Content
Create centralized true-to-life content
Your creators build content that looks exactly like it will looks to your audience across every channel.
- Experience your brand through your audience’s eyes
- Never miss a step with powerful custom workflows
- Reclaim time with auto-build presentations
calendar
See everything here
Your full marketing picture…in one shared calendar. Schedule here to stay aligned — and maximize the impact of your work.
- See media mix, content gaps, and content collisions
- Drive efficiency by managing content on the calendar
- Focus on what matters with day, week, and month views
Ready to see why the legendary retail brands trust Opal?
4 wks
Additional campaign
lead time
76%
Faster social
content approvals
95%
Faster presentation
deck creation
25%
More assets
being repurposed
Give your teams a better way to work