01
Historical Context
The history of your marketing—what you planned, created, launched, and learned.
Plans · Campaigns · Content · PerformanceThe Memory Layer for Marketing Organizations
Leverage the shared context of your entire organization to finally operate at the speed of AI—without losing the soul of your brand.
Move fast. Move together.
See how shared organizational context gives every person and agent a better starting point.
in 2026
Every marketer now has access to their own personal AI, equipping them to do more, faster than ever. But when every person works from their own context, prompts, and understanding of the brand, the organization can start moving faster—in a hundred different directions.
AI starts with whatever one person puts into the prompt
AI starts with the shared context of the organization
Every marketer teaches AI the brand for themselves
People and agents work from the same brand guidance
Strategy has to be carried into every new conversation
Strategy is available from the start
Work is siloed inside isolated chats and tools
Teams can see and understand the work happening around them
AI makes individual marketers faster
AI makes the entire organization smarter
The solution
The anatomy of a Memory Layer
A memory layer is your organization’s working memory: the history, knowledge, and ways of working that help people and AI create with that essential information at hand.
Why Opal?
Marketing memory is more than a document library. Opal understands the work itself, the way it will appear in market, and the guidance that shaped it.
02
True-to-Life Content
The actual work your teams create, visualized as it will appear in market.
Social · Email · Web · Paid03
Brand Guidelines
The rules and guidance that shape how your marketing gets made.
Brand Voice · Channel Guidance · Processes · Best PracticesOutcomes
Questions you couldn’t answer before. Work you’ll never redo again.
“What did we run for fall launches the last five years?”
Draw on your history
Years of campaigns, briefs, and reviews become context your AI can actually use.
“Check this email against our brand guidelines.”
Protect the brand at scale
Every fix cites the rule it comes from, from global voice down to your own preferences.
“Build the leadership deck the way we always do.”
Get it right once
When you get something right, save it as an instruction and the whole team reuses it.
See what a Memory Layer could look like for your team.
Talk with an Opal expert about how to bring your marketing context together.
Talk to an Expert