Why (and How) Opal is Solving Marketing Alignment >

Plan and produce content 50% faster with Opal

Visualize all your content marketing efforts within a single platform.

Opal is used by top brands around the world

From briefs to approvals, Opal visualizes your marketing content operations

Opal equips content marketers to visualize their plans across all brands, formats, and campaigns, because you should be confident in the brand experience you’re creating. Preview content exactly how your customers will see it in-market, align your teams’ efforts across channels, prevent off-brand messages and campaign collisions, and streamline the approval process—all within a single platform.

Custom IntegrationDoes Opal integrate with my existing tools?

Opal connects to top marketing tools like Khoros, Sprinklr, Slack, Jira, and Facebook Ads Manager. Customers also can leverage Opal’s API to create custom integrations.

How is Opal different from what I’m using now?

Unlike project management tools, Opal has visualization at its core. Our users plan and prep content for all their accounts, channels, and brands with true-to-life mockups and live previews.

Is Opal only for content marketing?

Teams use Opal not only to manage their content operations, but to align across the marketing organization. Bring content into context with other initiatives like brand, global, and social marketing.

Microsoft cut content production time from
3 weeks to just 5 days with Opal

“We’re able to produce way more content in about half the amount of time, because we got ourselves out of email, spreadsheets, and chat.”


Want to see Opal in action?

Opal provides me with an easy way to navigate all of the content me and my team produce. It allows us to easily edit, change, and create new pieces while keeping it organized.
— Brady F. | Copywriter
Opal is built to help people like you tell better stories, collaborate more and help everybody understand what narratives are being told and when. It will be your place of truth. (via G2)
— Kenji Onozawa, Global Social Strategist | Publicis Groupe

Centralize your social marketing planning

All content and approvals, for all channels and all accounts, in support of all your brands—in one platform.

When the social team (and the entire marketing organization) has a one-stop shop to plan and preview content, you can be sure your efforts are aligned with your brand strategy.

Opal ensures no one is out of the loop when it comes to social media campaigns and how your content complements and supports other marketing efforts.

We’re able to produce way more in about half the amount of time, because we got ourselves out of email, spreadsheets, and chat.
— Allison Kraker, Marketing Channel Lead | Microsoft

Maintain a unified brand experience in-market

Not only can you preview social marketing content before your customers ever see it, that visualization capability means off-brand messaging won’t slip through the cracks.

Go to market with confidence, knowing only approved posts — thoughtfully constructed and vetted for potential scheduling conflicts — will deliver to your publishing tool.

Rest assured that every post was created with intention and will be on-brand.

The integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue.
— Joe Curry | Director, Digital Content Strategy


Faster content


Faster social
content approvals

5-8 hrs

Saved building
presentations every week


More assets
being repurposed

Ready to see why thousands of marketers use Opal?

The only campaign planning platform designed for marketers

✅ Plan all of your campaigns and posts in one platform

Build custom workflows that streamline your process

Centralize and track feedback and approvals

✅ Share plans with build-once, auto-update presentations

Integrate with your social publisher for greater efficiency

Join thousands of marketers using Opal to plan and preview their content

If you believe in the value of crafting intentional experiences for your customers, of showing up as one unified brand in-market, of preventing disjointed or conflicting messaging, then let’s talk. We’ll help you see and understand your content through the eyes of your customers before it ever goes live.

Ready to see if Opal is right for your team? Fill out the form to start a conversation! We’ll reach out within one business day with more information.

Opal’s multiple views and workspaces allows for my team to keep different brands separate when needed, but have a holistic view of the content going out across channels.
— Cora Leach, Senior Social Media Community Manager
Being able to move content from one day to another by simply dragging it saves me so much time since I deal with a lot of last-minute creative assets.
— Enterprise User