Create intentional brand experiences across your social networks
Plan and visualize all your social marketing efforts within a single platform.
From campaign briefs to content approvals, Opal visualizes your social marketing
Opal equips social marketers to visualize content across all channels, accounts, and campaigns, because you should be confident in the brand experience you’re creating. Preview content exactly how your customers will see it in-market, align your teams’ efforts across channels, prevent off-brand messages and campaign collisions, and streamline the approval process—all within a single platform.
Does Opal integrate with my publishing tool?
Opal connects to top social publishing tools like Khoros, Sprinklr, Hootsuite, Dash Hudson, and Facebook Ads Manager. Customers also can leverage Opal’s API to create custom integrations.
How is Opal different from what I’m using now?
Unlike social publishing and management tools, Opal has visualization at its core. Our users plan and prep content for all their accounts, channels, and brands with mockups that mimic live posts.
Is Opal only for social media marketing?
Teams use Opal not only to plan their social efforts, but to align across the marketing organization. Bring social media into context with other outreach like email, SMS, in-app, and more.
Watch now to see how Target uses Opal to present a unified brand in-market.
Want to see Opal in action?
Centralize your social marketing planning
All content and approvals, for all channels and all accounts, in support of all your brands—in one platform.
When the social team (and the entire marketing organization) has a one-stop shop to plan and preview content, you can be sure your efforts are aligned with your brand strategy.
Opal ensures no one is out of the loop when it comes to social media campaigns and how your content complements and supports other marketing efforts.
Maintain a unified brand experience in-market
Not only can you preview social marketing content before your customers ever see it, that visualization capability means off-brand messaging won’t slip through the cracks.
Go to market with confidence, knowing only approved posts — thoughtfully constructed and vetted for potential scheduling conflicts — will deliver to your publishing tool.
Rest assured that every post was created with intention and will be on-brand.
presentations every week
Ready to see why thousands of marketers use Opal?
The only campaign planning platform designed for marketers
✅ Plan all of your campaigns and posts in one platform
✅ Build custom workflows that streamline your process
✅ Centralize and track feedback and approvals
✅ Share plans with build-once, auto-update presentations
✅ Integrate with your social publisher for greater efficiency
Join thousands of marketers using Opal to plan and preview their social efforts
If you believe in the value of crafting intentional experiences for your customers, of showing up as one unified brand in-market, of preventing disjointed or conflicting messaging, then let’s talk. We’ll help you see and understand your content through the eyes of your customers before it ever goes live.
Ready to see if Opal is right for your team? Fill out the form to start a conversation! We’ll reach out within one business day with more information.