Why (and How) Opal is Solving Marketing Alignment >

Get your live demo of Opal’s marketing planning platform

The Opal planning platform makes it easy to visualize your entire marketing strategy as it comes to life—or zero in on the latest creative assets for a specific campaign. Marketing strategists and creatives at best-in-class brands collaborate in Opal to:

  • Share strategic briefs
  • Plan product launches and campaigns
  • Visualize content in context
  • Collect info in one place
  • Consolidate assets
  • Gather feedback
  • Secure approvals
  • Integrate with publishing tools
  • Create dynamic presentations

Opal is an indispensable part of our content planning and deployment workflow across a huge range of channels. It has solved one of the most fundamental challenges we’ve faced with integrated marketing.
— Bill Bush Senior Lead of Worldwide Advocacy Programs

Exceptional teams plan exceptional marketing programs in Opal

From campaign briefs to creative approvals, Opal helps your marketing and communications teams plan and produce creative work that aligns with your big-picture goals. Join the world’s greatest brands and use Opal to bring your brand strategy to life.
Opal provides an end-to-end solution for collaboration, from the creative brief all the way to approved and ready to publish. It helps us communicate our strategy and the tactics we’re going to use, helping us stay organized and efficient in our work.
— Allison London, Social Media Manager