Privacy Policy

Here are the six main points

  1. Data and personal information uploaded to the Opal Platform is the property of our customer, and we treat our customers’ data as confidential 
  2. We do not sell personal information to advertisers or any other third parties 
  3. You choose what personal information to upload to Opal People, and therefore shape how your profile appears to other users within your organization 
  4. To operate the Opal Platform and inform our business decisions, we collect certain personal information automatically from our website and from the Opal Platform 
  5. We use your personal information and information about how you use the website and Opal Platform to improve our products and services 
  6. We will only share your personal information for our business purposes in accordance with our Privacy Policy, as directed by our customer, or as required by law 

Effective Date: June 19, 2017

The following Privacy Policy governs how we (Opal) handle and protect your personal information. You should read it in conjunction with our Terms of Use, which together with any software license agreement, form our contractual relationship with you and the business you work for (our “Customer”). By using the Opal Platform, the website (“Site”), or any Opal software application, you agree to this Privacy Policy, and any revisions made to this Privacy Policy. If you do not agree to this Privacy Policy, you are not permitted to use the Site, Opal Platform, or any software application.

This Privacy Policy is organized into two sections, the first section applies to information we collect through the Site, and the second section applies to the information we collect via our software applications, collectively the Opal Platform. Defined terms have the meanings given to them in the Terms of Use (

Changes to this Privacy Policy

From time to time, we will review and may edit this policy in accordance with potential changes to our business or as may be required by law. We reserve the right to change this Privacy Policy at any time with notice to you, which notice requirement may be satisfied with a popup upon your login or other industry-standard form of notice.

Privacy Programs

Opal and its subsidiary, Opal Labs Limited, comply with the EU-US Privacy Shield  Framework and Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States. Opal has certified that it adheres to the Privacy Shield Framework Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Opal is subject to the investigatory and enforcement powers of the Federal Trade Commission. To learn more about the Privacy Shield program, or to view Opal’s certification, please visit

Children's Online Privacy Protection

The Opal Platform and Site are not intended, designed for, or directed to children under the age of 18, and we will not intentionally collect or maintain information about anyone under the age of 18. If it comes to our attention that we have received personal information about anyone under the age of 18, such information will be immediately deleted from our records.


If you have questions or complaints regarding our Privacy Policy or practices, please contact us at or by mail to Opal Labs Inc., ATTN: Legal, 1060 NW 9th Avenue, Portland, OR 97209. We will respond to your questions or complaints within 30 days. Following receipt of a complaint, if necessary, we will investigate the issue and provide you with information regarding investigation and the resolution of the complaint. In the event of a dispute relating to the Privacy Shield program, EU citizens may invoke a binding arbitration process under the JAMS Privacy Shield Program using the JAMS International Mediation Rules located here: Eligible complainants may file a claim under the JAMS Privacy Shield Program here:

Section 1: The Site

By using the Site, you consent to the collection, use, and disclosure of information by Opal as specified in this Section 1.

A. Information We Collect

We may collect the following kinds of information:

  • Anonymous (Analytics, Browser Information, Cookie Data, Date/Time, Hardware/Software Type, Interaction Data, Page Views, and Serving Domains)
  • Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII), and Clickstream Data)

B. Tracking Technologies

We may use tracking technologies like cookies, clear gifs, web beacons, web bugs, or similar technologies. Cookies are used to identify which areas of the Site you visited and your actions on the Site. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages or emails. We use clear gifs to determine whether our education, outreach, or marketing campaigns are successful, such as to see whether you opened an email we sent or if you clicked on a link within the email we sent. Generally, we use these technologies to manage content, analyze trends, monitor page visits and content downloads, administer the Site, track users’ activities around the Site, and to gather demographic information about our Site user base as a whole. We may receive reports based on the use of these technologies on an individual as well as aggregated basis.

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you.

C. How We Use Information We Collect

We use the information we collect or are provided in the following ways:

To present, operate, or improve the Site, including analysis of Site activity;

To respond to technical problems;

To respond to, process, and deliver your communications or requests;

To communicate with you about upcoming events, trade shows, or conferences, changes to the Site or our products or services, or to deliver other news about products and services;

To process job applications;

To customize or personalize your online experience, for example to pre-populate forms, or to display or provide you with relevant content or communications;

To enforce or protect any right;

To investigate or deter against fraudulent, unauthorized, or illegal activity; or

To otherwise fulfill the purpose for which the information was provided.

We may link, combine, or supplement the information you provide us with other information we obtain from cookies. We do this to help understand your needs and provide you with better products and services, to identify you when you return to our Site, or to pre-populate forms.

We may use anonymous, aggregate personal information for different purposes, like market analysis, traffic flow analysis and reporting, or information based on clickstream data. We use this information for a variety of purposes to examine our traffic in aggregate, to investigate misuse of our network or its users, or to cooperate with law enforcement.

D. How We Share Information

We may share your information as follows:

  • Site
  • In connection with a divestiture, merger, acquisition, sale, or similar transaction;
  • To protect our property or enforce our rights, or the rights of our affiliates, channel partners, agents, subcontractors, representatives, or services providers;
  • In response to a court order, subpoena, or warrant, or to comply with a legal requirement or cooperate with an investigation;
  • To identify persons who may be violating the law, our Terms of Use, the rights of third parties, or persons who may be otherwise misusing the Site or its related properties;
  • With your consent, or to fulfill the purpose for which you provided the information; or
  • As permitted by law.

In the event that we transfer data regarding EU citizens to a third party, we are responsible for ensuring that the third party provides adequate protections for that data under the notice, choice, and onward transfer provisions of the Privacy Shield program.

We may use third party service providers such as an email service provider to send out emails on our behalf, a career management platform to collect resumes, or a chat widget that allows us communicate with you. We may share your information with these service providers, and others, as necessary for them to perform their functions. These third party providers are required to keep your information confidential per our agreements with the providers, with limited exceptions.

We do not sell, rent, or lease the information we collect to third parties.

E. Third Party Service Providers, Widgets, Websites, and Content

The Site may contain links to websites or content sponsored or provided by third parties. These sites and services may use their own cookies or data tracking technologies to collect data or information from you. Opal does not control the practices of these third parties or their websites or content. Opal is not responsible for the privacy practices or the content of these third parties. Opal does not share the information that you provide us with these third parties. However, these third parties may obtain information about you if you click on a third-party link.

F. Security

We follow generally accepted industry standards to protect the personally identifiable information submitted to us. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

G. Notice, Access, and Choice

Opal does not require that you provide information through our Site. If you do not wish to provide the information requested, we may not be able to service you properly or provide the benefit for which the information is requested. You may opt out of receiving educational or general update emails from Opal by following the instructions in those emails. If you opt out, we may still send you business-related communications, such as emails about your accounts, product notices, or our ongoing business relations.

We will retain your information for as long as we determine necessary. You may contact to request access to your information, to request that we delete or amend your information or to opt out of your information being shared with third parties. In some cases, we may not be able to delete your personal information, in which case we will let you know we are unable to do so and provide an explanation. We will respond to your request within 30 days.

You may control cookies by configuring the privacy settings within your browser (please refer to your browser’s help function to learn more about cookie controls). Setting your cookie settings within our Site will not alter the cookies used by third parties. The use of cookies by third parties is not covered by this Privacy Policy. We do not have access to or control over third party cookies. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here:

Section 2: The Opal Platform

Opal Customers engage us to deliver a best-in-class collaborative planning environment for brand marketers and related stakeholders. The Opal Platform is the platform our Customers use to plan, create, view, edit and approve brand marketing content. Customer Data and User Information (each defined below) are governed by the software licensing agreement between Opal and our Customer. The Opal Platform collects the following information:

A. Customer Data

The Opal Platform allows our users to upload brand assets and other data, namely marketing content. This information may include photos and images, videos, gifs, sketches, retail site diagrams, designs, logos, or channel data, and copy for emails, texts, websites, social media messages or posts, and other forms of data or electronic communications (“Customer Data”). Customer Data includes data about our Customers, and the third parties they correspond with, namely agencies. We do not control or monitor the information our Customers collect, upload, store, or share through the Opal Platform, or their privacy practices or policies. It is our Customer’s obligation to obtain all necessary consents and to comply with all applicable laws with respect to the Customer’s communications and use of the Opal Platform. Our Customer’s privacy policies or practices apply to Customer Data, the purposes for which the Customer collects Customer Data, how the Customer may use Customer Data and what choices the individual user may have with respect to Customer Data. Individuals must contact their employer (our Customer) in order to correct, amend, or delete their information, or to opt out of any collection, uses, or disclosure of their information by our Customer.

B. User Information

We also collect information about individuals within our Customer’s organization (“User Information”). User Information may include information related to the individual’s department, name, job title, profile photograph, work location, work e-mail address, work phone number, personal social media account, or similar kinds of information. We use User Information to support the Customer account, maintain our business relationship with our Customer, respond to Customer inquiries, or perform accounting functions. Users may update personal information and password by logging into the Opal Platform and updating the user account. Our Customer may contact the designated Customer Experience Manager for the account (or Opal Support (+1 (844) OUR-OPAL)) to request deletion of personal data. In some cases, we may not be able to delete User Information, and in such cases we will provide an explanation.

C. Automatically Collected Information

We collect information automatically about how our Customers use the Opal Platform, including username, password, IP address, device and browser information, and access location (“Automatically Collected Information”). We do this via data collection technologies such as cookies, web beacons, gifs, or other tracking technologies. We collect this information in order to monitor, support, and improve the Opal Platform or to provide our Customers with certain tools or features. We may use Automatically Collected Information to tell us how our Customers use the Opal Platform, to improve the Opal Platform, or to develop new products, services, or features. We may combine this information with other information we collect.

D. Disclosure and Use of Data and Information

We treat Customer Data and User Information as the confidential and proprietary information of our Customers, subject to the terms of the software license agreement between Opal and the Customer. We do not share Customer Data, User Information, or Automatically Collected Information with third parties unless directed to do so by our Customer or as may be necessary to provide services to the Customer, to our advisors, channel partners, affiliates, representatives, agents, service providers, in connection with a business transaction (such as a merger or sale), as allowed under the terms of our agreement with our Customer, or in response to a court order, subpoena, or warrant or to comply with a legal requirement or to cooperate with an investigation. We may disclose Automatically Collected Information or Customer Data for the aforementioned reasons, or in order to protect our rights or the rights of our affiliates, Customers, channel partners, or service providers. Additionally, we may disclose Automatically Collected Information in an anonymized or aggregate format for our marketing purposes. Third party providers are required to keep your information confidential per our agreements with the providers, with limited exceptions.

In the event that we transfer data regarding EU citizens to a third party, we are responsible for ensuring that the third party provides adequate protections for that data under the notice, choice, and onward transfer provisions of the Privacy Shield program.

We will retain personal data we process on behalf of our Customers for as long as needed to provide services to our Customer, or for the period of time requested by a particular Customer.

Opal 1060 NW 9th Avenue Portland, Oregon 97209 1–800-823-4973 © 2017 Opal Labs Inc. All Rights Reserved.