Why (and How) Opal is Solving Marketing Alignment >

The planning platform designed
for the most effective teams

Create Unparalleled Visibility

Visibility, in context

See all of your work with the context your team needs to be effective. See the bigger picture and be able to react with speed to avoid costly mistakes and missed opportunities.

Visualize all of your channels in one place.
Easily get to the view that’s right for you.
See your work before it goes live.
“Opal is our single source of truth for editorial planning and visualization of all content across our social channels.”
— Kyle Campbell, Social Media Manager
Opal has really helped Old Navy be more mindful of our social process and what it means to work as a team, whether it be from the same office or our homes!
— Madison Baker, Associate Marketing Manager at Old Navy
Build Team Alignment

One source of truth

Build alignment by organizing your work with one Source of Truth for your team, wherever they are. Create greater context so that teams can make informed decisions ensuring everything starts and stays aligned.

Bring order to your team’s day.
Keep messaging aligned and on brand.
Work together from anywhere.
“Being able to work seamlessly with all of our teams across regions and channels is more important today than ever. Having Opal as our source of truth allows us to work together as a united team.”
— Joe Curry, Brand Marketing Director
Improve Operational Efficiency

Work better, faster

Accelerate your team’s performance by eliminating the tools that slow you down. Optimize the way work gets done to keep things moving forward.

Simplify reviews to get feedback and approvals faster.
Quickly find what you need, when you need it.
Easily share and repurpose your work.
“We use Opal as our marketing calendar to streamline approvals and review content in real-time so we can focus on the things that matter.”
— Leah Randall, Senior Social Media Strategist

Opal is built for every team and
any channel

When work is organized in Opal, teams have the visibility, alignment and efficiency they need to be more effective across any channel.

  • Social Posts
  • Emails
  • Web Pages
  • Digital Ads
  • Retail Displays
  • Press Releases
  • Blog Posts
  • Podcasts
  • Direct Mail
  • Out-of-Home
  • Mobile Apps
  • Video
  • Radio & TV Spots
  • SMS
  • And More*
Key Capabilities to Enable Your Team

Annotate for precise feedback

Keep work moving forward with streamlined creative reviews.

Dynamic workflows

Adapt to your team’s needs to keep everyone on deadline.

Greater return on assets

Easily find and repurpose what you need, when you need it.

Modular content flighting

Visualize campaigns and content in context.

A smarter approvals system

See all feedback in one place so nothing falls through the cracks.

Dive into the data with Opal Insights

Understand how your work is organized to make informed decisions.

Marketing teams have to be more laser-focused than ever. Opal is the only marketing calendar that provides the visibility needed to be effective in today’s marketing chaos.
— Eric Toda, Global Head of Social, Facebook

Work from Anywhere
with Opal on Mobile

See plans, chat with colleagues, and approve
content while on-the-go.

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