Opal is the platform where the world’s largest brands plan and create their social media marketing. As a result, we have unique and credible data about the popularity of social media channels and tactics. We’ve anonymized our data and are presenting an authoritative social trends report on how social media marketers created content in 2024.
Inside, you’ll learn what the BIGGEST social network for brands is, which channel grew the most, and which fell off in the first half of 2024…