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Expert Discussions: How Target Plans Social Content in Opal

As one of the world’s largest and most iconic brands, Target is driven to provide a unique and consistent experience for their guests, whether online, in-store, or in their marketing channels. As a leader in a rapidly changing, dynamic environment, Target’s sophisticated and evolving digital strategy is a large contributor to their success that has served them well where others still struggle. Target produces 300 pieces of social content per day – and it all lives in Opal.

Industry: Retail

Revenue: $108.72 billion

Number of Employees: 450,000 

We sat down with Sr. Manager of Social Evolution at Target Kelsey Dahlager to discuss how Opal empowers her social team. Download the PDF to read the full interview.

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