As one of the world’s largest and most iconic brands, Target is driven to provide a unique and consistent experience for their guests, whether online, in-store, or in their marketing channels. As a leader in a rapidly changing, dynamic environment, Target’s sophisticated and evolving digital strategy is a large contributor to their success that has served them well where others still struggle. Target produces 300 pieces of social content per day – and it all lives in Opal.
Revenue: $108.72 billion
Number of Employees: 450,000
We sat down with Sr. Manager of Social Evolution at Target Kelsey Dahlager to discuss how Opal empowers her social team. Download the PDF to read the full interview.