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[Webinar] Proving It: How Leaders Demonstrate the Value of Their Marketing

For senior marketing leaders, coordinating stellar teams and overseeing effective campaigns is only half the battle! Demonstrating those wins in a way that proves the value of marketing is just as critical. Featuring senior leaders from software company SAP and retail brand Nespresso, we’re digging into strategies for proving the value of all types of marketing! 

Event Details

  • Date: Wednesday, June 26th
  • Time: 10:00am PDT
  • Duration: 1 Hour

Meet Your Hosts 

Kelly Broili
VP, Global Social
SAP

George Huff
CEO
Opal

Jessica Padula
VP, Marketing & Head of Sustainability
Nespresso

What you’ll learn by watching…

  • How these leaders prove the value of marketing  
  • Tell the story of non-quantitative wins 
  • Comparing brand vs. performance marketing 
  • How to navigate conversations with your CFO
  • Why visibility is essential – and how to have it 
  • And much more

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