We’re proud to announce that Forrester has recognized Opal in The Marketing Operations Management (MOM) Solutions Landscape for Q1 2026. Firstly, we want to give a sincere thank you to the Forrester analysts Jessica Liu and Katie Linford, the authors of the research.
If you’re a Forrester customer, we’d encourage you to check out the full landscape report right here. In reacting to the recognition, we want to delve into the unique elements of the Opal platform that exist behind the confines of the MOM space.
How Opal Delivers for Marketing Operations
“We’re proud to serve the largest brands in the world, especially our key focuses of Planning and Content Production.” Said Co-Founder and SVP of Product David Gorman.
Here’s how the Opal platform delivers:
Opal offers all of the expected project management functionality like automatic workflows, project templates, assignments, approvals, status reporting, and more. However, all of these features grow in impact in Opal because the workflow is managed in the same platform where the work takes place.
Opal truly shines in content planning and production as the only platform that offers Connected Planning. Connected Planning is the Opal-only experience of translating your analog planning and content workflows into a digital space. This directly connects the big-picture strategies with every individual piece of content that supports them.
Opal integrates its content distribution with the leading social publishing tools to ensure a direct connection between the true-to-life content built in Opal and the publishing platform already used at an org.
“Being able to provide supplemental support is the result of platform enhancements we’ve made in the past 2 years.” Gorman said. “As Opal has begun occupying a larger position in our enterprise customers’ marketing workflows, we have naturally extended the platform to meet these needs.”
Opal provides lite DAM asset management functionality that is sufficient on its own for many marketing organizations. In addition, managing assets in Opal is more impactful for marketers as they are stored in the context of the big-picture strategies and final content.
Opal offers niche but highly-relevant marketing ops and performance analytics and reporting features. Specifically, Opal gives marketing executives and strategists the ability to plan new campaigns while looking at the curated KPIs from past campaigns. While some platforms overload on data ingestion, Opal opts for a curated approach.
Opal offers the workload planning and management ability to create a custom dashboard to see and sort which team members are working on what projects. Not only does that show capacity but it also makes the context of what they are actually working on much more real than a cell or value in a standard workflow-only product.
Opal’s Reaction
This inclusion by Forrester is meaningful to Opal as our platform was built to provide a structural, strategic backbone for all types of marketing organizations. As the AI revolution continues and more marketing content is produced, the need for a capable MOM platform will intensify.
Once again, Opal is very grateful to have been recognized in this report at this critical time.
However, we also see how our role can extend beyond the typical MOM platform. While marketing operations management is a critical foundation, Opal was built with the belief that modern marketing requires more than operational efficiency alone. Traditional MOM platforms often focus on managing work once it exists.
Through Connected Planning, Opal connects strategy to execution at scale, so marketing plans and work live in a shared, visual system.
This focus on Connected Planning will become more relevant as the impact of AI-generated marketing content grows in 2026. While the AI revolution has unlocked publish-ready content at an exponential rate, it has ushered in a new challenge: a lack of control.
When a marketing organization can unleash thousands of pieces of seemingly credible content with the push of a button, that gives them tremendous velocity yet no steering. To ensure that all of that content is aligned with brand standards and the more nebulous concept of good taste – marketing organizations will need an operational source of truth more than ever.
Stay tuned to Opal’s channels to see more of the Connected Planning experience and how it is transforming enterprise marketing organizations all over the world. If you would like to see the Opal platform in action, view our click-through demo right here or reach out for a live demo.
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