Best Platforms for Coordinating Social Media and Email Marketing Campaigns

Social media and email marketing are two of the most powerful pillars of the modern omnichannel marketing ecosystem. To execute them effectively, marketers increasingly need a purpose-built platform that can manage both channels together. These are high-volume, high-impact communication channels that often share overlapping messaging, offers, and brand storytelling.

That’s why many teams now seek unified campaign management tools that help them coordinate social and email campaigns side-by-side. In this guide to the best platforms for coordinating social media and email marketing campaigns, we evaluate leading tools that make it easier to plan, preview, and execute content across both channels.

Email and Social Marketing Platform Evaluation Criteria

Each platform was evaluated using the same set of criteria:

✅ = Fully includes this feature
❌ = Does not include this feature

• True-to-life social media content – The platform enables users to create social media content that looks exactly like it will when published.
• True-to-life email content – The platform accurately represents the visual assets and text style of the email provider.
• Comparing email and social content side-by-side – The best platforms for coordinating social media and email marketing campaigns let you preview both together for alignment.
• Visual calendar – Social media and email content appears on a shared, visual calendar.
• Social publishing integrations – The platform can send content directly to social publishers or post directly to social media.
• Email publishing integrations – The platform can send email content directly to an email publisher or subscriber list.
• Workflows – Workflow functionality automates who needs to do what while tracking project progress across both social and email content.

Platforms Evaluated

• Opal
• CoSchedule
• GetResponse
• ActiveCampaign
• Asana
• Plannable
• ClickUp
• Sprinklr

Here’s a quick matrix that highlights which platforms offer which key functionalities:

Platform	True-to-Life Social	True-to-Life Email	Side-by-Side	Visual Calendar	Social Publishing	Email Publishing	Workflows
Opal	✅	✅	✅	✅	✅	❌	✅
CoSchedule	✅	❌	❌	✅	✅	❌	✅
GetResponse	❌	✅	❌	✅	✅	✅	✅
ActiveCampaign	❌	✅	❌	✅	❌	✅	✅
Asana	❌	❌	❌	❌	❌	❌	✅
Plannable	✅	❌	❌	✅	✅	❌	✅
ClickUp	❌	❌	❌	❌	❌	❌	✅
Sprinklr	✅	✅	❌	✅	✅	✅	✅

Keep reading for more details and to understand what truly makes for the best platform for coordinating social media and email marketing campaigns.

Opal

Features:
✅ True-to-Life Social Media Content
✅ True-to-Life Email Content
✅ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
✅ Social Publishing Integrations
❌ Email Publishing Integrations
✅ Workflows

Strengths:
Opal brings social and email marketing together in a single, visually rich workspace. Teams can plan campaigns holistically, preview content exactly as it will appear on each channel, and ensure messaging is consistent across formats. The side-by-side comparison feature helps marketers spot gaps or duplication between social and email creative. Combined with its intuitive visual calendar and workflow automation, Opal provides a clear view of campaign progress, ownership, and timing.

Weaknesses:
While Opal offers true-to-life previews for email content, it doesn’t include direct email publishing or send capabilities. Teams still need to push finalized content to their email platform (like Salesforce Marketing Cloud or Iterable). For teams seeking an all-in-one sending tool, that may mean maintaining an additional integration or workflow step.

CoSchedule

Features:
✅ True-to-Life Social Media Content
❌ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
✅ Social Publishing Integrations
❌ Email Publishing Integrations
✅ Workflows

Strengths:
CoSchedule’s strength lies in its calendar-first approach to marketing coordination. The platform gives teams a clear, visual way to map out campaigns, blog posts, and social content in one shared view. It’s especially strong for social scheduling, with the ability to connect publishing accounts directly and automate posting. The built-in workflow templates and task assignments help teams stay on track and maintain accountability across projects.

Weaknesses:
While CoSchedule provides a solid overview of content timelines, it lacks depth for email marketing coordination. There’s no true-to-life email previewing or side-by-side comparison with social content, making it harder to align creative across channels. It’s best suited for teams that focus primarily on social publishing and campaign organization, rather than full multichannel content production.

GetResponse

Features:
❌ True-to-Life Social Media Content
✅ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
✅ Social Publishing Integrations (Meta Ads, Facebook, Instagram)
✅ Email Publishing Integrations
✅ Workflows

Strengths:
GetResponse is first and foremost an email marketing and automation platform with exceptional tools for high-fidelity email creation and campaign management. Its visual editor accurately reflects how emails will render across clients, and its robust automation builder helps teams orchestrate lead nurturing and conversion flows. The visual calendar makes it easy to track upcoming sends and coordinate campaigns, while its workflow automation streamlines segmentation and follow-ups.

Weaknesses:
GetResponse’s social capabilities are limited. It does not provide true-to-life social post previews or native tools for organic post creation and review. While users can manage ads or connect to Meta for basic social integrations, the platform lacks the creative visualization of a dedicated social content tool. Teams looking to coordinate organic social and email content side-by-side will need an additional social management platform.

ActiveCampaign

Features:
❌ True-to-Life Social Media Content
✅ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
❌ Social Publishing Integrations
✅ Email Publishing Integrations
✅ Workflows

Strengths:
ActiveCampaign excels at marketing automation and audience segmentation. It’s one of the most advanced tools for creating personalized email journeys and automating touchpoints based on user behavior, tags, and triggers. Its email builder provides reliable, true-to-life previews across major clients, ensuring brand consistency.

Weaknesses:
ActiveCampaign’s social functionality is limited. It lacks organic post creation, publishing, or true-to-life social previews, offering only ad audience syncing as an indirect form of integration. There’s also no side-by-side view of email and social content, which makes it difficult for teams to visually coordinate campaigns across channels.

Asana

Features:
❌ True-to-Life Social Media Content
❌ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
❌ Visual Calendar
❌ Social Publishing Integrations
❌ Email Publishing Integrations
✅ Workflows

Strengths:
Asana excels at workflows, approvals, and accountability. Its project-based structure helps teams manage deadlines and ownership while integrating with existing corporate project management systems.

Weaknesses:
Asana isn’t designed for content visualization or publishing. There are no post previews, version comparisons, or direct publishing capabilities. The “calendar” view displays tasks, not creative assets, making it useful for timing but not for evaluating visual campaigns.

Plannable

Features:
✅ True-to-Life Social Media Content
❌ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
✅ Social Publishing Integrations
❌ Email Publishing Integrations
✅ Workflows

Strengths:
Plannable excels at visual social media planning and approval workflows. It provides true-to-life previews that look exactly like live posts on platforms such as Facebook, Instagram, LinkedIn, and TikTok — allowing teams and clients to experience content as audiences will.

Weaknesses:
Plannable is entirely social-first and offers no email visualization or publishing capabilities. It can’t display or compare email and social content side-by-side.

ClickUp

Features:
❌ True-to-Life Social Media Content
❌ True-to-Life Email Content
❌ Comparing Email and Social Content Side-by-Side
❌ Visual Calendar
❌ Social Publishing Integrations
❌ Email Publishing Integrations
✅ Workflows

Strengths:
ClickUp offers deep customization and workflow automation for marketing operations. Its dashboards, automations, and dependencies make it powerful for managing production processes.

Weaknesses:
Despite its marketing positioning, ClickUp’s calendar isn’t visual in a content sense. It doesn’t support true-to-life previews, creative comparison, or direct publishing to social or email. It’s a strong project management tool but not a creative coordination platform.

Sprinklr

Features:
✅ True-to-Life Social Media Content
✅ True-to-Life Email Content (via its Email Marketing module)
❌ Comparing Email and Social Content Side-by-Side
✅ Visual Calendar
✅ Social Publishing Integrations
✅ Email Publishing Integrations
✅ Workflows

Strengths:
Sprinklr is built for large, global marketing organizations that need unified planning, publishing, and governance across channels. It delivers true-to-life previews for social content, direct publishing integrations, and comprehensive workflow management. Its email marketing module adds campaign creation and send capabilities, while its cross-channel calendar and analytics tools are some of the most sophisticated in the industry.

Weaknesses:
Sprinklr does not provide a true side-by-side creative comparison between email and social content. Its compare mode is for analytics, not creative review. Combined with its enterprise pricing and complexity, Sprinklr is best suited for large organizations with advanced operational needs.

Conclusion: The Best Platform for Coordinating Social and Email Marketing

When it comes to coordinating social media and email marketing, not all platforms are created equal. Some, like ActiveCampaign and GetResponse, excel at email automation but offer limited visibility into social content. Others, like Plannable or CoSchedule, shine in social publishing but can’t visualize or manage email campaigns. Enterprise tools such as Sprinklr cover both channels but often trade usability for scale and complexity.

Across all these options, Opal stands out as the platform that delivers the most comprehensive—and most critical—functionality for modern marketing teams. Its true-to-life previews, side-by-side comparison views, and centralized visual calendar bring every campaign element together in one place. Unlike work management tools that focus on process, or publishing tools that focus on a single channel, Opal provides a unified workspace built specifically for creative alignment and storytelling consistency across channels.

If your team is ready to elevate how it plans and coordinates social and email marketing, get a demo of Opal to see how it can streamline workflows, improve visibility, and ensure every campaign tells one cohesive story.