The sequel to Opal’s hottest webinar of 2023 is here! Our content detectives have returned and are digging into the most common problems and pitfalls that plague B2B content creation. Like all sequels, Content Crimes 2 is bigger and better! This time we’re highlighting even more heinous crimes across more channels, including social, email, blogging, video, and more!
Webinar Details
- Date: Thursday, October 17th
- Time: 11:00am PT
- Duration: 45 minutes
The Scoop
B2B brands have wonderful stories to tell – so content that’s snooze-worthy is a first-degree marketing felony! Join two longtime content creators Samantha Stoddart, Product Marketing Manager, Content & Client Success – as well Lee Dussinger, Senior Content & Product Marketer at Opal. These two are investigating cold content cases and red-hot viral hits! This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B content – and what tactics to adopt today.
Meet Your Detectives
Rebecca Dolan – Director, Organic Content & Engagement, Digital Marketing, SAP Concur
Rebecca leads the organic social media, employee social advocacy, peer-to-peer review sites, and website content for SAP Concur. She firmly believes that it's not enough to create content – you need to use it effectively. As a former journalist, she thrives on using her research and storytelling background to optimize digital experiences and to drive demand.
She has a proven track record of generating engagement, leads, and revenue through organic social media (and much more). In addition to compelling social content, Rebecca counts SEO, analytics, A/B testing, and salad (you read that right) as a few of her favorite things!
Lee Dussinger - Senior Content & Product Marketer, Opal
Lee leads the content marketing initiative at Opal, sharing product stories with customers – and creating blogs, whitepapers, and even webinars – to introduce Opal to a new audience! With a background spanning agencies, local newspapers, and small businesses, Lee is most inspired by the B2B space because it is a chance to create content for equally passionate professionals.
What You'll Learn by Viewing...
- The ability to recognize the most common B2B content mistakes
- How to get away from jargon and a generic writing voice
- How to create what your audience really wants
- How to get on trends authentically
- The basics of repurposing proven content