Marketing Resource Management
software actually built for marketers
Marketing Resource Management software (MRM) exists because modern marketing teams need more than basic project tracking. To truly connect strategy to execution, marketers need a connected space where creative work, calendars, and content come together. That’s why countless enterprise organizations trust Opal as their MRM platform.
Key Components
Marketing Resource Management Software
Project Management
Coordinate, track, and audit all pieces of marketing work while fostering true collaboration.
From campaign planning to creative approvals, our MRM software provides full visibility into every project — ensuring teams stay aligned and accountable from start to finish.
Content Planning & Production
Facilitate the creative development of marketing strategy all the way down to tactical execution.
Map out content workflows, align on messaging, and see your work come to life in a shared visual space built for marketers.
Content Distribution
Prepare your content for market with ease. Localize, translate, and publish to every channel through powerful integrations — connecting your marketing systems to your brand story.
Your MRM software needs to deliver here.
Calendaring
Deliver a comprehensive view that showcases the full output of your go-to-market efforts.
Opal’s dynamic calendars give every team — from leadership to creative — the visibility they need to plan with confidence.
The Opal Differentiators
Strategy Connected to Execution
Build high-level marketing strategies in a dedicated space — then connect them directly to the tactical work that brings them to life.
True-to-Life Content
Since marketers create real content within Opal, you can preview campaigns through the eyes of your audience, before they ever go live.
Manage Resources & Marketing Work Together
Most MRMs only manage teams. Opal goes further — uniting your people, workflows, and marketing output in one central hub.
See The Opal Marketing Resource Management Tool in Action
Ready to connect your marketing strategy, resources, and execution in one platform? Start with a conversation with an Opal product expert — they’ll show you how modern teams use Opal’s Marketing Resource Management to align strategy, streamline workflows, and deliver exceptional marketing experiences.
Here’s what you get with Opal:
🔵 A single source of truth for every marketing project to coordinate work, track progress, and keep your team in sync
🔵 A connected space where strategy, messaging, and creative all come together
🔵 Seamless localization and publishing through integrations across channels
🔵 A real-time visual calendar that showcases all marketing activity, giving everyone clarity on what’s happening, when, and on what channels.