[Webinar] Opal's Software Implementation Playbook >

Where Marketing Comes Together

Campaign management empowered by AI – tailored for marketers, communicators & creatives.

Opal is used by brands of all sizes

The only planning platform designed for marketers

Opal equips marketing teams with a unified space to plan, create and calendar their campaigns and content.

Watch now to see how Target uses Opal to present a unified brand in-market.

Plan your content and manage the team workload

Opal offers flexible planning capabilities that can be customized for every project, team member, or campaign. Whether you’re creating a board for a new product launch, developing an always-on content strategy, or simply organizing ideas and works in progress, Opal has got you covered.

Starting is easy – select from pre-made templates or upload your existing list of work using a CSV. And for those feeling extra future-y, use Opal’s AI brainstorming feature to generate a wide range of ideas quickly.

Visualize the experience and create standout content

We believe that visualizing content across all marketing activities ensures teams create the best possible experience for their audience.

That is why our product provides a multitude of ways to build and represent content on the platform. You can either create content from scratch, leveraging our many content types and AI capabilities, or capture content from other platforms and import it using our browser extension.

See the future and share the work

Opal’s content calendar makes scheduling content easy. Add a date and see it appear on the all up marketing calendar.

Hold editorial meetings right in Opal without switching between screens or juggling calendars.

Share the plan with stakeholders using Opal presentations to build trust in the marketing team’s impact.

Want to see Opal in action?

Opal provides me with an easy way to navigate all of the content me and my team produce. It allows us to easily edit, change, and create new pieces while keeping it organized.
— Brady F. | Copywriter
Opal streamlines collaboration among my team. We can leave comments for specific pieces of content, tag each other, and add in approval phases with timelines. This makes it really easy to figure out if content is approved, or needs edits.
— Tara M. | Manager

Connect the tools your team is already using

With several configurable adapters, teams can make Opal work with the way they already to work.

Connect marketing request forms

Streamline your marketing team’s workflow with Opal. Our tool integrates seamlessly with your existing intake forms to map all key attributes into Custom Fields, ensuring consistency and context.

Our platform is flexible enough to meet the needs of teams across the organization. Say goodbye to the frustration of onboarding a single intake tool for everyone and instead integrate with the multiple tools teams are already using.

Easily migrate existing content plans to Opal

As each team member begins to migrate their work to Opal, simply set up bulk import from whichever tool they use.

This can be set up as a one-time operation or they can continue to input their work in their spreadsheet with an always-on integration.

Map all the fields so that no context is lost.

Bring assets into Opal

Effortlessly synchronize multiple cloud folders with Opal’s Asset Library.

Rise above simple cloud storage and apply your assets to content plans in Opal.

Save valuable time — no more tedious downloading and uploading.

One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I’ve been using Opal.
— Joe Curry | Director, Digital Content Strategy

Ready to see why thousands of marketers use Opal?

4 wks

Additional campaign
lead time

5 hrs

Saved building
presentations every week

25%

More assets
being repurposed

Join thousands of marketers using Opal

  • Free for 7 days — No credit card required
  • Get started right away — Example content comes pre-loaded
  • Unlimited users — Invite your whole team
  • We’re here to help — Chat with our support team or browse the help center

Ready to see if Opal is right for your team? Fill out the form to start your free 7-day trial!

Opal’s multiple views and workspaces allows for my team to keep different brands separate when needed, but have a holistic view of the content going out across channels.
— Cora L. | Senior Project Manager
I like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.
— Rachel L. | Senior Account Manager