Forrester Recognizes Opal in The Marketing Operations Management Solutions Landscape >

Plan Your Next Big Campaign in Opal

Whether it’s Black Friday or the 2025 Holiday push — make Opal your marketing hub.

Leading Retailers Trust Opal

The only solution designed for marketers

Opal equips best-in-class retail marketers with a central place to plan ideas, connect them to real content & see everything in one place.

Target creates 300 pieces of content
every day using Opal

“Opal provides an end-to-end solution for collaboration, from the creative brief all the way to approved and ready to publish.”
— Alison London, Social Media Manager | Target
Plans

Plan your big ideas

Marketing ideas starts here. Create your campaigns in the world’s first visual marketing planner.

  • Plan your way while using Opal’s visualization features
  • Connect your ideas directly to the execution
  • Import KPIs too drive your planning with relevant data
Content

Create centralized true-to-life content

Your creators build content that looks exactly like it will looks to your audience across every channel.

  • Experience your brand through your audience’s eyes
  • Never miss a step with powerful custom workflows
  • Reclaim time with auto-build presentations
calendar

See everything here

Your full marketing picture…in one shared calendar. Schedule here to stay aligned — and maximize the impact of your work.

  • See media mix, content gaps, and content collisions
  • Drive efficiency by managing content on the calendar
  • Focus on what matters with day, week, and month views

Ready to see why the legendary retail brands trust Opal?

4 wks

Additional campaign
lead time

76%

Faster social
content approvals

95%

Faster presentation
deck creation

25%

More assets
being repurposed

Join hundreds of marketers from Target, Gap, Sally Beauty & more who trust Opal as their source of truth.

Ready to join other retail marketing leaders in Opal? Try our self serve demo to discover Opal for yourself. Or request a demo with our team right here!