Unify your brand story to win hearts and minds & stand out in a sea of sameness
The Speed to be Relevant + The Alignment to be Consistent
Why Insurance Brands Trust Opal
Ask 99% of insurance marketers the hardest parts of their job – they’ll tell you it’s organizational silos and red tape. You have dozens of matrixed teams all trying to tell their piece of the brand story – without ever talking to each other. Then, every…single…piece…of…content must pass through protracted legal and clinical approvals. All of which makes it difficult to execute with a consistent brand voice at the right moments. That’s why leading health insurers leverage Opal to unify brand storytelling across their complex marketing organization & speed their time to market.
20% More Productive Teams
Cut busywork – spend time moving the needle
30% Faster Content Approvals
When everything happens in Opal
95% Fewer Mistakes in Market
Make errors & retractions a thing of the past
Coordinate Brand Stories Together
Effective brand storytelling requires coordinated planning. This is challenging to do across highly matrixed team structures. Opal facilitates vibrant, cross-team planning so that you can tell breakthrough stories that connect with your audience – and not default to “safe,” undifferentiated content.
Accelerate Your Approvals to Publish Faster
Campaigns and content tend to end up in different systems, complicating review and execution. Opal makes those reviews (mostly) painless by centralizing all required feedback on pixel-perfect content mockups. Instead of an approval chain of slacks and emails, all required stakeholders come together.
See Exactly How the Brand Goes to Market
With dozens of different teams creating hundreds of pieces of content, understanding the specifics of the GTM motion can be difficult. In Opal, everyone can see the status of everything and exactly who is saying what on which channels – at a glance. You know precisely where each element is in process and who has the ball.
