Forrester Recognizes Opal in The Marketing Operations Management Solutions Landscape >
BUILT FOR QSR MARKETERS

Execute Marketing at the Speed of Culture

Speed to Market + Alignment Across Every Channel

Winning with All Eyes on You

With millions of people following every launch, promotion, and social post, QSR marketing lives under the brightest spotlight. One campaign can make your quarter. One mistake can linger far too long.

Winning in QSR marketing comes down to a deceptively simple formula: flawless cross-channel execution, on time, every time. That’s why the world’s most iconic QSR brands – including Wendy’s, Starbucks, and Jersey Mike’s – trust Opal as their marketing command center and universal calendar for every campaign.

20% More Productive Teams

Ensure your team spends less time on busywork and more time moving the needle.

30% Faster Content Approvals

Your brand will get to market faster when your content, workflows and approvals live here.

95% Fewer Mistakes in Market

By centralizing workflows and approvals, you’ll make errors and retractions a thing of the past.

Uncover the Platform 

CAMPAIGN PLANNER + MARKETING VISUALIZATION

Connect Strategic Ideas to Tactical Execution

Your big picture strategies take shape in a shared collaborative space. However, those plans don’t collect dust here – they pair directly to the team’s real work. In Opal, you truly connect strategy to execution for the first time.

MARKETING CALENDAR + CONTENT PREVIEWS

Take Control of Your Brand

Welcome to your tactical command center. Here, you’ll visualize true-to-life messaging across the app, drive-thru, delivery marketplaces, and in-store promotions. No matter how big your brand footprint, you’ll always know exactly what is going live, where and when!

TEMPLATES, WORKFLOWS & PRESENTATIONS

Cut Busywork & Create Impact

You’ll eradicate the annoying busywork that claims far too much of your team’s time. By automating workflows, setups and campaign retros, your team will spend more time doing marketing that moves the needle.

Click & Learn:

Discover QSR speed & total alignment in Opal.

Talk to Opal today.

Want to see how brands like Wendy’s, Starbucks, Jersey Mike’s & more tell connected stories in Opal? Let’s talk!

When you schedule a conversation with us, we’ll dig into your real needs, including:

  • How stakeholders can stay better aligned across campaigns and content
  • Where your current workflows are breaking down
  • What a better state of marketing looks like for you and what’s standing in your way