Unify Your Marketing Across Every Channel & Market
More High-Value Content + Alignment Across Every Channel
Tell The Perfect Stories at Scale
Your marketing isn’t just noise – you create content that your audience is eager to engage with. Content that educates, entertains and inspires them to make decisions. Because your audience is so locked in, your brand needs to feel right every time across every piece of content.
Making an impact in the software space comes down to a deceptively simple formula: a high volume of flawless cross-channel content. That’s why the world’s leading software brands – including SAP, Trimble, and OpenAI – trust Opal as their marketing command center and universal calendar for every campaign.
20% More Productive Teams
Rather than spending hours per week chasing alignment, you’ll see every channel and how they connects to strategy.
30% Faster Content Approvals
Make your approval and governance process a breeze. Your brand will get to market faster when your content, workflows and approvals live here.
50% Content Repurposed
Make your highest-value content work harder. You can compile top-performing content and easily repurpose it to keep driving impact.
How SAP Manages 700+ Marketers
What Opal Delivers for Software Marketers
Connect Strategic Ideas to Tactical Execution
Your big picture strategies take shape in a shared collaborative space. However, those plans don’t collect dust here – they pair directly to the team’s real work. In Opal, you truly connect strategy to execution for the first time.
Take Control of Your Brand
Welcome to your tactical command center. Here, you’ll experience true-to-life content for every channel exactly how your audience will. No matter how many markets in which your brand has a presence, you’ll always know exactly what is going live, where and when!
Cut Busywork & Create Impact
You’ll eradicate the annoying busywork that claims far too much of your team’s time. By automating workflows, setups and campaign retros, your team will spend more time creating the high-value marketing that moves the needle. Even complex governance and technical approvals get easier here.
Talk to Opal today.
Want to see how brands like SAP, Trimble, Activision & more tell connected stories in Opal? Let’s talk!
When you schedule a conversation with us, we’ll dig into your real needs, including:
- How stakeholders can stay better aligned across campaigns and content
- Where your current workflows are breaking down
- What a better state of marketing looks like for you and what’s standing in your way