Purpose-Built Marketing AI
Gem AI can answer your most pressing questions and do real marketing work.
Pick an example below to watch Gem respond in context.
Built into the work, trained for the work.
In-Context of Marketing Work
This will never be just another chatbot. Gem lives in every part of the platform that spans marketing strategy to execution.
Marketing-Trained
You’ve got enough AI to rewrite briefs and summarize documents – Gem can do real marketing tasks that you never thought an AI could do.
Safe and Flexible
Your data is never used for training the model, plus you can connect any frontier LLM your organization prefers.
Organizational Value – Not Empty Hype
Opal is AI, thoughtfully built for enterprise marketing organizations. Opal gives marketers what they really need: instant context to guide better work. By automatically surfacing the relevant strategy, content, workflows, approvals, and performance signals behind every initiative, Opal serves as a force multiplier for your entire organization.
Instant Answers on the Tactics That Drive Strategy
Gem gives you immediate visibility into the plans, campaigns, and content tied to your most important initiatives. Ask what’s happening, surface specific pieces of work, and understand whether execution is aligned with the strategy it was built to support. Enjoy all of this visibility without chasing updates, digging through decks, or waiting for a status meeting.
Coordinate Everything Essential Without the Chaos
Gem helps marketing managers move from executive strategy to execution in seconds. Upload a strategy deck, create the foundation for plans and content, and understand what’s going to market across every team and channel. Gem can show you overlaps before they become problems, track what’s ready, and know where your team needs attention before leadership has to ask.
What Marketing AI Should Be Like
Gem helps marketers move faster without losing control of the work. With Gem, you’ll create first drafts, adapt great ideas across channels, translate copy for different markets, and get smart suggestions right where the work is happening. Gem can also help identify brand drift before it reaches the market, so you’ll move faster while protecting the brand.
Explore Gem with your marketing work.
Bring a real strategy, plan, campaign, or workflow question. We’ll show how Gem can answer in context and help your team move from insight to execution.