Starbucks is one of the world’s most iconic brands, connecting with millions of customers every day across stores and social channels. Discover how Starbucks transformed its marketing planning, content creation and approvals!
“Opal gives us the confidence to move fast & stay aligned.”
- Jon Groebner, Director, Social Marketing & Brand Activations
The Challenge:
The Starbucks marketing organization has multiple teams creating the content that their devoted audiences enjoy. Keeping all of that content aligned around the Starbucks brand voice required enormous amounts of manual effort.
The Outcome:
Starbucks now plans, creates and manages approvals for more than 3,000 social posts in Opal every year!
See the full story right here 👇