Gem Webinar Series
WEBINAR
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7 Obsolete Marketing Relics
in the AI Age
The old rules of marketing are breaking fast. Practices that once felt proven and dependable are being left in the dust.
Webinar Details
Meet Your Hosts
David Gorman – Co-Founder & SVP of Opal
David Gorman is the co-founder and SVP of Product at Opal – the visual home for strategies, execution, and true-to-life content. This year, Gorman spearheaded the creation of Opal’s Gem – the AI copilot actually built for marketers. Through his work leading the product organization at Opal, David Gorman has a front-row seat to how the biggest brands in the world think about AI.
Alp Aysan – Co-Founder of Cognizo
Alp is the co-founder and technical leader of Cognizo, a leading generative engine optimization platform. As a deep LLM expert who architected search solutions for Microsoft Copilot, he brings insider knowledge of how generative engines rank, retrieve, and surface content. His work has shaped the future of how brands achieve visibility in AI-powered answer systems.
What to Expect
- A list of strategies to stop doing ASAP
- AI age replacements for those marketing relics
- Case studies from marketers like you
- A chance to ask your burning questions to AI experts