Operate at the speed of AI—without losing the soul of your brand. That's the power of the Memory Layer Marketing Organizations.

Opal Platform

Connect Marketing Strategy to Marketing Reality

Opal brings the entire marketing operation into one visual home. Here, every team can experience everything in marketing at a glance, from the highest-level plan to every piece of content. Backed by marketing-trained AI, Opal becomes the memory layer that empowers you to operate at the speed of AI without losing the soul of your brand.

Plans

Purpose-built for strategic planning

Marketing planning starts here. Bring your strategies to life in the first-of-its-kind space that connects the plans with data & real work.

Plan strategies in a visual u0026 flexible space
Connect big-picture strategies to the tactical work
Import key data to inform your plans

Boards

Manage all the Moving Pieces

Your marketing control panel enables you to coordinate the details of your project and explore the true-to-life content.

 

Manage marketing work where the work takes place
Never miss a step with powerful custom workflows
Experience your brand with true-to-life content previews

Calendar

See everything on the ultimate calendar

Your full marketing picture…in one shared calendar. Schedule here to stay aligned – and maximize the impact of your work.

Have a source of truth for your GTM plan
See media mix, content gaps, u0026 content collisions
Focus on what matters with day, week, u0026 month views + search
Group 9
"Where Opal really shines is allowing us to truly collaborate in a meaningful way across teams, functions, and channels, and to visualize the final planned content and campaigns on a timeline."
Joe Curry
Director, Digital Content Strategy
"As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc. Instead of checking three systems, all the teams that need that information now have a single source of truth."
Angelic Crippen
Project Manager, Creative & Brand Marketing Operations

Connect your strategy to execution with Opal

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