SAP is one of the world’s most prominent enterprise software companies, powering operations for organizations across nearly every industry and region. Discover how a global brand of SAP’s scale transformed its marketing operations with Opal, centralizing planning, connecting hundreds of marketers worldwide.
“There is no competition when it comes to marketing management. Opal is the one.” – Kelly Broili, VP of Social Media at SAP
The Challenge
Marketing was planned and created by different teams in countless, distributed tools.
The Outcome:
🔵 20 markets across the globe
🔵 30% time recovered by cutting busywork
🔵 750 marketers aligned
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